push and pull strategy in supply chain

Learn about push and pull strategy in supply chain 

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The current trend of production and business is punctuality and leanness to avoid waiting time and waste. This is also the goal of supply chain in general and logistics activities in particular. In addition, it is important for companies to know their push and pull strategy in production to use resources most efficiently. Therefore, this article by Johnson's Blog will join with readers to learn more about push and pull strategy in supply chain

Supply chain overview
Supply chain overview

Supply chain overview

A company's supply chain begins with the transportation of goods from the factory to the customer. Supply chain strategy is what determines when products need to be manufactured and shipped to distribution centers and retail channels. …

In a pull supply chain, the actual needs of the customer drive the entire process. On the other hand, in push strategy, the whole process is based on forecasting customer demand. 

>>> See more: Logistics and supply chain management ?

- Both push and pull strategies both work in the supply chain

A typical supply chain consists of 5 steps:

a. In the first step, the product starts from the raw material.

b. Following the second step, manufacturers turn raw materials into finished products.

c. The third step is performed when the finished product is delivered to the distribution facility.

d. In step 4, the dealer stocks them in the retail store.

e. The final step is that the product is delivered to the consumer.

>>>See also: Learn about supply chain examples

Push and Pull Strategy in Logistics Supply Chain

Push and Pull Strategy in Logistics Supply Chain
Push and Pull Strategy in Logistics Supply Chain

Push and pull strategy in the supply chain contribute to efficiency when applied to the supply chain, below are our shares to help you easily visualize the definition and how this strategy works. 

Push strategy 

According to Bonney et al. (1999), in this push system, information flows in the same direction as the product distribution process. The propulsion system is in the right direction. 

In other words, it determines or promotes its ability to supply the quantity of products it can produce in order to forecast volume and consumer demand and to increase the level of goods it produces and has in stock. 

From product to market. To achieve this, a push strategy relies on the ability to launch the product, conduct product PR, and encourage buyers to learn about the product and have a need to buy it more.

>>> See more: What is supply chain?? Efficient supply chain operation with Viindoo SCM 

Pull strategy

Unlike the pull method, output is unpredictable, but production starts as soon as an order is placed. What makes this system work is your actual needs. 

Push strategy
Push strategy

With this strategy, manufacturers are more reluctant to supply their products, but in this way the risk of overstocking, unsold stock or shortages is reduced. At the same time, the products put on the market are all newly manufactured products of the highest quality.

Push systems allow manufacturers to be more proactive by delivering goods in a timely manner to customer orders when goods are already in stock and awaiting shipping and delivery. This is a strategic group suitable for processed foods when consumer demand is uncertain.

>>See more: How to manage a production line 

Push-pull and pull-push strategy

This is something worth mentioning at any stage of research tax accounting because there is no better way than combine push and pull strategies in the supply chain.

Half push or push pull system: Successful commands switch to the previous trick. During this period, goods are received and withdrawn from the warehouse. The item will be available for a certain number of cycles.

The Pull-Push System aka Half-Pull: A successful order is carried over to the previous stitch. At this stage, goods are brought in and out of the warehouse, and goods are replenished as soon as the order is received. 

Since there are many levels in this system inventory can appear at different stages of the production process for a class of corporate chief accountants.

However, in the Supply chain includes both push and pull strategy, the change is usually in the middle of the process.

>>> See more: Product Lifecycle and stages in the product lifecycle

An example of a push and pull strategy in a supply chain it's a company that can store finished products in their own distribution center and wait for orders from customers to ship the products to the store.

Push-pull and pull-push strategy
Push-pull and pull-push strategy


Thank you for following the article sharing basic knowledge about pull and push strategy in the supply chain by Johnson's Blog. Hope the above information is useful to readers. If you still have questions about import-export operations and need more advice on courses as well as software to support your work effectively, please contact us.

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