All posts by Duc Nghia Vu

Marketing strategy is an essential component of a company's overall business strategy, as it helps align marketing activities with the company's goals and objectives, and promotes sustained growth and success. steady. Join Johnson's Blog to find out…

Market segmentation can be based on many factors, including demographic characteristics such as age, gender, income and education level, geographical location, psychological characteristics such as values, attitudes attitudes and lifestyles and behavioral patterns such as…

Logistics plays an important role in modern business, as it helps companies reduce costs, improve efficiency and improve customer satisfaction. Effective logistics management can also help companies respond quickly to changes…

OKR stands for Objectives and Key Results. The idea behind OKRs is to set achievable, measurable, and time-bound goals that help organizations track progress and make informed decisions. OKRs are used by…

Nudge theory, also known as nudge, is a concept derived from behavioral economics and psychology. It is an approach to influence and change human behavior in a positive way, without relying on coercion or law...

Organizational growth depends heavily on the ability to successfully navigate change. Even so, many employees tend to resist change and prefer to maintain the status quo. Change management models were developed to help guide the…

Google recently developed a new language model called “Bard” that aims to enhance the natural language processing capabilities of its search engine. This is part of Google's ongoing efforts to improve the AI-powered search experience...

B2C Marketing is about making sure your business sells to consumers through the channels they are most likely to use. This type of marketing involves forming relationships with consumers and selling products or services to them. House's …

Net income can be used to calculate a company's profitability and evaluate a company's ability to pay dividends or repurchase shares. It can also be important in determining whether a company is eligible for support…

In business, cost of goods sold (COGS) is one of the most important expenses a company must track. Cost of goods represents the total cost of materials and labor used to produce inventory. When assessing profits and losses, it is important…